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Influential Marketers Offer Some Mighty Fine Influencer Marketing Tips
Influencer Marketing is: An approach to marketing and public relations where you target the people your prospects turn to for information. (source: OpenView) The process of identifying, researching,...
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The Rise of Influencer Marketing: Defining Goals and Vision
The increased presence of social media on the Web has given consumers more power. They now have a wealth of information at their fingertips that helps them decide what they should believe in and what...
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Influencer Marketing Yearns For A Human Connection
Finding the right story to tell is only the first challenge you’ll run into when developing or rethinking your content strategy. Eventually you’ll try to wrap your head around who should be telling...
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The Evolution of The Content Marketing Ecosystem
Content marketing has reached a crossroads. Technologies serving the industry are becoming increasingly more sophisticated. Content marketing, digital publishing, and social media are converging. The...
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Facebook Introduces Influencers and “Mentions” In Race Against Twitter
It might be the most widely used social media platform in the world, but Facebook has been mindful about what’s working for its fellow social networks. The latest push is to bring high-profile...
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Content Promotion: Five Steps to Help Your Ideas Spread Faster
I’m a big fan of a slow-growth strategy for content marketing. Slowly growing a small community of customers can be a powerful strategy over a long period of time. It takes longer, but over time you’ll...
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How Marketers Can Build Thought Leadership
Marketing is a highly competitive, continually changing field. Innovations in social media and mobile have cultivated an ongoing dialogue between consumers and businesses. In order to stand out as a...
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Social Media Isn’t Social At All
In one of the better lead-ins to a product pitch I’ve experienced in a while, Jacob Markiewicz asked me an interesting question on Twitter recently. @JasonFalls As a speaker and social media expert,...
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Influence vs. Expertise – What Actually Matters?
As I’ve shared before, research from Nielsen confirms that consumers rely on content from trusted, third-party experts more than branded content and user reviews when learning about new products and...
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Using Google+ Ripples to Find Influencers
Most people know the ten or twenty biggest influencers in their industry, but what many don’t realize is that there are actually quite a few people out there who aren’t quite as publicized and popular,...
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The Dirty Details of Content Amplification: How to Become a Smarter Marketer
You signed up to be a content marketer. Makes sense. Everywhere you look, marketers are making quantum leaps forward in their careers based on content success. First, you have to know how to create...
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The 3 Key Ingredients in a Successful Influencer Pitch
Recently, I participated in a free Webinar with TapInfluence (a great sponsor of Convince & Convert) called The 8 Things Influencers Can Do For You. I wrote a post about the webinar, and included a...
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Promote Your Content Using Paid, Earned and Owned Channels
Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? If...
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How Three Brands Won Big with Content Promotion
Content promotion and distribution, as an industry, is starting to grow up. More and more marketers are finding new and creative ways to ensure their content gets seen by the audiences that matter most...
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3 Fundamental Ways to Promote Blog Posts
You only thought high school was over. When it comes to marketing your brand, though, you’re still stuck playing the popularity game. In today’s ever-growing Internet crowd, being seen is more...
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Boost Online PR and SEO With Brand Monitoring
Historically, online PR and SEO have been two mutually exclusive disciplines, but in recent years they have become much more convergent. The main change came after the Penguin and Panda updates of...
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13 Effective Content Amplification Strategies
Companies are investing more and more resources in creating great content, meaning the bar to creating great content is continually rising and that distributing said content is growing increasingly...
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How To Create An Expert Roundup Blog Post
When it comes to blogging for your business, the primary goals are to drive more visibility and traffic to your website, build inbound links, and spur social engagement. This is easier said than done,...
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Introducing The Content Promotion Strategy Decision Tree [Infographic]
The content promotion strategy decision tree below stemmed from clients, fellow marketers and industry influencers repeatedly asking us the same question: How do I promote my content? Content promotion...
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5 Roles Influencers Can Play In A Content Marketing Strategy
The terms “influencer marketing” and “content marketing” seem to overlap more and more frequently, and you’d be hard-pressed to find an article talking about one in which the other is not referenced....
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